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Color blindness
Dyschromatopsia
Color vision deficiency
Inability to perceive differences between some or all colors that other people can distinguish
Pathophysiology
Three distinct classes of cone photoreceptor
Long-wavelength sensitive cones
Medium-wavelength sensitive cones
Short-wavelength sensitive cones
The three classes of cone photorecep
Influence of a global evaluation on evaluations of individual attributes of a person
E.g.) if you like someone, you think s/he has other good qualities as well.
The bias is influential.
Appearance
Attire
- Clean
- Wrinkle free
- Appropriate
Smile
Language & Manner
Do not swear
Be positive and open-minded
Eye contacts
Turn off your mobile phones
Do not shake l
The youth users are under 10%, 20~30 age people are over 77%)
Koreans prefer domestic companies, with the characteristics of theblind
Attention of media on the iPhone is climax
Many users spread around the world
Rapidly changing perception of the trend
(Perception which is Cell phone or iPhone)
Many enthusiasts who advertise benefits and function of iPhone exist
Apple’s
the decline of Toyota
The beginning of Toyota’s recall
Car collision killing four people in a Lexus ES 350 in San Diego
on August 28th, 2009
Quality problem with Toyota vehicles was widely known
Recalling 4.2 million vehicles in Nov 2009
Comparison with Weitzel and Jonsson`s Model of Organizational Decline
Stage 1 : Blinded
Problems consisted fr
the car needed some repairs and that they had taken longer than had been expected. I drove up to the place where we had planned to meet and saw Dad Waiting patiently on the corner. I apologized for being late and told him that I`d come as quickly as I could, but the car had needed some major repairs. I`ll never forget the look he gave me.
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people in different levels can afford Canon camera. Traditionally, Canon has been showing up their DSLR as their strength. Their strength, however, can poison them in the long run. Nikon, currently occupying the second place in the camera market, is constantly developing new DSLR products to surpass Canon. Olympus accounts for 70 percent of optical camera in Korea and Samsung camera has launched
◈Introduction◈
Recently, our society is getting diverse. Many people on the world recognize the multi-characteristic of each person’s diversity. Among these is sexual diversity. “American sexual law and the United States Constitution were barely acquainted forty years.” (Cantor, 2006, preface) ) American sexual law and the U.S. Constitution’s recognition and acquaintance on the iss
Ⅰ. Introduction
1.1 The reason why we chose this topic
Today, companies said they have done the differentiation strategy, but only to add new features to the product and try to increase the kinds of products. Theblind differentiation strategy for differentiation finally has results that making similar or same products. It just imitates each other in the similar strategies. It's not the rea
1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. The information is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio
several euthanasia in switzerland.
Why euthanasia makes some issues? Lets look around follow contents.
1) The right to death
: Hospital and government wouldnt permit euthanasia if patient want to die.
2) Approach to the patients who take sustaining medical treatment
: Criticism to the medical treatment if it has effectiveness.
: The fundamental criticism to the value of people.